I am being let loose this weekend on two of groups of unsuspecting souls who think I might know a little about small business. Don’t know where they got the idea from because the more I learn the less I feel know! It’s the Woza Ekhaya bash at the Chelsea Football Ground, and my role is to talk about the issues surrounding setting up a business in SA.
Anyway, as I started to work through the material to cover, a single thought kept ricocheting through my addled brain: Eish, but it’s getting more and more complex by the week. 22 years ago this week, when first I ventured forth as captain of the good ship Link Technologies life was so much simpler. (Of course, that didn’t stop me from crashing her into a cliff in 1992 and losing the entire cargo – but that’s another story.) At least that was just plain ‘business stupidity’.
Lets look at a few of the issues that you need to watch out for – whether you want to or not. As long as you’re in the small business game, these are some of the rule books you need to have in the back of your head as you wade through the crocodile infested waters. (I have left the Close Corporations Act and the Companies Act out of this list because they’ve been around in some form forever – just like crocodiles, now that I think about it.)
And lest you think that it is a purely South African phenomenon – it isn’t. The amount of legislation pumping out of governments worldwide is enough to make a Green Peace activist pack up his tree-hugging outfit and give up on the rain forests.
I have left out all mention of the equality and empowerment Acts because they’re a minefield and the last time I mentioned them my sense of humour got lost in all the cries of racism. Since I fell down the stairs three weeks ago and am waiting for the UK NHS to XRAY that left middle toe which seems to have an unusual skyward angle my invisible cloak of invincibility has been pretty tattered.
The point I want to make is that business is getting increasingly complex – as is the world. And your success in business will not depend on you being the best programmer/ plumber/ proctologist on earth. Your financial success will depend on how quickly you can swim, and high you can jump, when one of the above crocodiles brushes against your left leg.
Of course, the ideal is not to get near them at all, but human nature being what it is, I don’t know of a single person with the physical endurance and capacity to wade through the few thousand pages of archaic wheresotofores and thereforotomies and have any of the numbers make sense. But one can’t help a feeling certain disquiet when threatened with life imprisonment for some minor breach. We don’t want to learn it all beforehand, but we do want instant answers when the something moves down there.
I came to a single conclusion: the smaller you are, and the less you know, the more help you need. I’m off to find some. Have a great week.
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Peter Carruthers has helped more than 50,000 solopreneurs since 1992. He focuses on survival techniques for tough times.
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