Small business · marketing · online income
Peter Carruthers
Four decades learning what small-business owners actually need.
I am a small-business adviser, trainer, writer and online marketer. Since the mid-1990s I have helped business owners reduce risk, market more directly, use email, package knowledge, build online income and choose technology they can actually use.
This site is my working portfolio for clients, publishers and affiliate partners who want to know who is behind the recommendation.
My history Training & audience
40+
years around business, finance, technology and marketing
50,000+
small-business owners reached through training and courses
2000
Pete's Weekly began as my regular email publication
2024
Systeme.io funnel-builder certification
Why affiliate partners are relevant to my work
I do not see affiliate marketing as throwing links at strangers. My readers and clients are usually deciding what they need before they buy. My role is to explain the problem, compare realistic options, show how the tool fits into a one-person or small business, and then help them use it.
Education first
Reviews, comparisons, courses and practical explanations come before the recommendation.
Reviews, comparisons, courses and practical explanations come before the recommendation.
Small-business audience
Owner-managers, solo operators, experienced professionals and people building an income stream.
Owner-managers, solo operators, experienced professionals and people building an income stream.
Owned distribution
Email lists, long-form articles, courses, websites and LinkedIn content rather than a single advertising campaign.
Email lists, long-form articles, courses, websites and LinkedIn content rather than a single advertising campaign.
Explore the portfolio
About & history
Banking, computing, Link Technologies, the 1992 crash and the work that followed. Training & audience
What I teach, who I have worked with and how I reach small-business owners. Courses
Email, online business, Systeme.io, affiliate marketing, compliance and business risk. Consulting
Practical work on marketing, funnels, business models, risk and right-sized technology. CrashProof your Business
The book and the lessons that grew from my own business failure.
Banking, computing, Link Technologies, the 1992 crash and the work that followed. Training & audience
What I teach, who I have worked with and how I reach small-business owners. Courses
Email, online business, Systeme.io, affiliate marketing, compliance and business risk. Consulting
Practical work on marketing, funnels, business models, risk and right-sized technology. CrashProof your Business
The book and the lessons that grew from my own business failure.
Peter Carruthers · Small-business adviser, trainer, writer and affiliate publisher
Las Palmas de Gran Canaria, Spain · peter@businessforone.net · LinkedIn
Built with systeme.io
Las Palmas de Gran Canaria, Spain · peter@businessforone.net · LinkedIn
Built with systeme.io