Consulting

Practical help for owner-managed businesses

I work best where a business owner has a real decision or a real bottleneck: too much complexity, an unclear offer, an email list that is not being used, technology that has become the project, or risks that have quietly accumulated around the owner.

Typical work

Right-sized business design
Reduce fixed costs, avoid unnecessary capacity, make tests reversible and build around the income the owner actually needs.
Email & direct marketing
Lists, newsletters, campaigns, offers and a practical rhythm for staying useful to readers without living on social media.
Online income engines
Turn knowledge, services or recommendations into a simple website, funnel, email sequence and offer.
Systeme.io implementation
Use one integrated platform for pages, email, funnels, courses and automations instead of building a stack before the business needs one.
Affiliate strategy
Choose products that fit a small-business audience, build comparison and education pages, and connect them to email and course content.
Personal-guarantee risk
Find commitments, understand what follows the owner home and improve the questions asked before the next document is signed.

How an engagement starts

Email me the problem, the outcome you want and any useful links or documents. I prefer to understand the situation first. A call is useful when conversation will move the work forward, not as a compulsory first step.

Email Peter
Location and availability
My European base is Las Palmas de Gran Canaria, Spain. I work online with clients and partners internationally.
Peter Carruthers · Small-business adviser, trainer, writer and affiliate publisher
Las Palmas de Gran Canaria, Spain · peter@businessforone.net · LinkedIn
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