My course archive reflects the questions small-business owners have brought me over three decades. The subjects change, but the approach is consistent: explain the problem in plain language, remove unnecessary technology, and give the learner something useful to do next.
Business-owner risk, personal guarantees, commitments, closure planning and keeping a business setback from becoming a private financial disaster.
Building a reader list, writing useful email, campaigns, newsletters and using direct communication to generate sales.
Plain-language business writing for emails, sales pages, offers and everyday customer communication.
A complete route from useful experience to course, offer, marketing engine, prospects and first sales.
Funnels, websites, email, courses, automations and affiliate systems for learners who do not want to become technicians first.
How merchants, affiliates, tracking links, commissions and recommendations fit together, aimed at beginners rather than professional affiliate marketers.
Small-business compliance and employee privacy training built around practical implementation rather than a legal textbook.
Training created around the questions owner-managers ask about tax, structure and the boundary between the company and the individual.
Helping experienced people convert knowledge, ability or recommendations into an online income source using a lean web engine, email and AI.
A product recommendation can sit inside a lesson where the learner already understands the problem it solves. That is a very different relationship from a banner advertisement. Where I use affiliate links, I want the recommendation to be useful even if the reader chooses a different product.