CrashProof your Business
Most business books are about starting, growing or selling a company. CrashProof grew from a different question: what happens to the owner when the company fails?
My own company closed in 1992. The company stopped trading; personal guarantees, supplier commitments and other obligations did not. I began teaching the lessons from that experience in 1995.
The central idea
The company and the owner are not the same thing. Routine documents can quietly undo that separation.
Long leases, personal guarantees, debt and excess capacity can turn a temporary business problem into a permanent personal one.
Keep copies. Understand continuing guarantees and collection clauses. Negotiate while you still have choices.
From the book to thirty years of training
CrashProof became seminars, courses, articles and consulting. The subject widened from business failure to a broader idea I now call business stability: no personal guarantees where they can be avoided, no unnecessary leases, separate valuable assets, own the customer list, test ideas cheaply and only add fixed costs when demand justifies them.
Those principles now sit underneath much of my work with one-person and owner-managed businesses.
Las Palmas de Gran Canaria, Spain · peter@businessforone.net · LinkedIn
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